Building a Badass Brand:  In this session, branding experts Pia Silva and Jeff Madoff will lend insight as to what makes a well rounded and attractive brand.  They will undoubtedly get your creative juices flowing!

About Jeff: Jeffrey Madoff began his career by accident as a fashion designer.  He was chosen one of the top 10 designers in the U.S.  He then began a second career in film & video, starting Madoff Productions.  He has directed award winning commercials, documentaries and web content viewed by millions around the world.  His clients include Ralph Lauren, Victoria's Secret and Harvard University. Madoff teaches a course called “Creativity: Making a Living with Your Ideas," and is a featured writer for The Huffington Post. 
Follow Madoff Productions on Twitter. 
About Pia: Co-Founder, Worstofall Design. Entrepreneur and efficiency expert, Pia brings her obsessiveness for being on time and on top of everything to each project. She will fall in love with your business almost as much as she is in love with her own, and take painstaking care to make sure the process is smooth and fun every step of the way.

Pia holds a BA in Economics from Wesleyan University and was a StartingBloc fellow for social entrepreneurship. She previously ran a non-profit organization that supported micro-finance initiatives for women’s cooperatives in Nepal, and has done business development for a number of start ups, including running the Sales and Marketing department for until it was sold in 2009. 

She co-founded Worstofall Design in 2011 and has been head of accounts and business development since its inception. 

Follow Pia on Twitter.
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