Content Strategy: Being The Editor-In-Chief of Your Company. This panel discussion will go over how to best organize and distribute your content. Editorial Calendars, focus topics, scheduled publishing, deadlines, distribution, etc.
Author of four books, two television series’, several documentaries and countless articles for publications internationally. An award-winning content strategist who has been instrumental in the online, social media, print and publishing growth of numerous corporations and continues to lecture at various institutions on the value of cohesive content strategies across multi-media platforms.
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About Samantha Lim: Features and Branded Content Director at StyleCaster.
Samantha Lim is the Features & Branded Content Director at StyleCaster Media Group where she oversees the creative features and branded production departments for their websites StyleCaster, Beauty High, Daily Makeover, and The Vivant. She has a strong background in digital editorial content and social media, and has contributed to and consulted for over two dozen clients, ranging from CondeNast and Hearst properties to start up websites and online magazines. Formerly, she was the Editor in Chief at FashionIndie.com, where she quadrupled the site's growth and it was named one of the Top 50 Most Influential Style Blogs in the world. It was sold to Socialyte Co. in Nov 2012.
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About Gregory Littley: Director of Strategy at ICED Media.
Greg has worked in NYC based media for 5 years. He on the print side at celebrity weeklies including Life & Style, OK!, and Star Magazine. Later, he focused on fashion and lifestyle publications, working for IMG's Fashion Week Daily, The Daily Mini, and The New York Post's Page Six Magazine. In 2009, after transitioning from print to social media, Greg positioned himself as one of New York City's premier social communicators and digital strategists, with a track record of creating and implementing successful social media programs.
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Moderated by Nicole Giordano: Nicole is the founder of StartUp FASHION, a resource and community that helps the independent fashion industry succeed in business. Nicole works closely with a select group of fashion, textile, and lifestyle brands to develop their digital content strategies as a means of growing brand awareness and increasing revenue.
You can connect with Nicole on Twitter