To succeed today, brands need to be creatively powered and data-driven. Marketers need to focus on what really matters, recognize meaningful patterns and trends, and share insights and spark action with teammates.  In this session, we will define your most important metrics and establish normalcy and suspect exceptions.

The more you see, understand and use your data to build on what works and eliminate what doesn't, the better you can connect, communicate and sell

About Matthew Iles:  Co-Founder, Tycoon

Matt Iles is the co-founder of Tycoon, a simple analytics app for retail ecommerce brands. He believes that it should be easier to make data-driven marketing decisions. Matt is also the co-founder of Nine Lines, a digital marketing boutique that's worked with clients such as John Varvatos, Fila, Foxcroft, Lolly Wolly Doodle, Anne Fontaine and Jack Erwin. He started both businesses with his wife, Katie.

Matt was recently named Head of Digital Marketing Instruction for General Assembly's global institute. He creates and manages the course curriculum for dozens of students in several different major markets around the world while coaching and training the instructors who teach there. His classes have reached thousands of students, and he's had the privilege to speak at TechStars, Parsons, Business Insider and the New York City government.

About Katie Iles:  Co-Founder, Tycoon

Katie Iles is the co-founder of Tycoon, a simple analytics app for retail ecommerce brands. She believes that it should be easier to make data-driven marketing decisions. Katie is also the co-founder of Nine Lines, a digital marketing boutique that's worked with clients such as John Varvatos, Fila, Foxcroft, Lolly Wolly Doodle, Anne Fontaine and Jack Erwin. She started both businesses with her husband, Matt.

Katie was recently named Head of Digital Marketing Instruction for General Assembly's global institute. She creates and manages the course curriculum for dozens of students in several different major markets around the world while coaching and training the instructors who teach there. Her classes have reached thousands of students, and she's had the privilege to speak at TechStars, Parsons, Business Insider and the New York City government.

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