Experiential Event Planning:  This session will cover the creative planning and operational execution that goes into producing a quality event.  From attracting the right event partners, executing on a well produced program, and creating buzz for your brand.

About Ryan Aspell:  Producer, Sub Rosa.

Ryan Aspell has been working in experiential marketing for over six years, with a strong background in integrated campaigns and consumer-facing activations. His passion? Bringing to life innovative, strategic concepts that connect clients with their target audience in a way that is relevant, cutting-edge, and inherently brand-specific.

Ryan has worked with retail clients like Nike & GE on integrated projects that drive sales, media, and overall brand awareness.

About Benji Kayne:  Founder, kayneLIVE LLC.

Benjamin Kayne is the founder and CEO of kayneLIVE, an event production, lighting design, and audio-visual agency, creating and executing dynamic live events.  He work with brands, event agencies, public relations and marketing firms on custom concept development, production management, and technical direction for live events.

His clients include: Diane von Furstenberg, Red Bull, Nike, Google, Levi’s Dockers, Heineken, Perrier, Kate Spade, + more.

Follow Benji on Twitter.

About Jessica La-Rotta - Co-Founder, Elite Styles.

Jessica La-Rotta is a young female entrepreneur, philanthropist, blogger, motivator, connector, and lover of life. Due to her ability to put together some of the most entertaining and unique events, she has made great strides to becoming an elite and sought after event planner in NYC. Within five years of working in the event planning industry, she has developed and worked with major clients from top multimedia and public relation companies, as well as many major celebrities within music and fashion. She has appeared as an expert on the Sundance Channel show- All on the Line with Joe Zee and has also won Sterling Vineyards challenge for an event planner/host competition. Currently she's in the works of starting a lifestyle blog for the foodie and pet lover she is at heart. She also is a board member of The Event Planners Association for the New York City Chapter that provides support and development for business professionals looking to connect and grow their independent businesses.

Follow Jessica on Twitter.